Jimena Restrepo

MERCHANDISING 

that activity in retail establishments, based on promotion actions on the group of products sold there, in order to optimize the sales space, or summarizing, all the marketing actions carried out at a point of sale

 FACING



all the exterior elements of the store have to be able to attract attention and communication on the way, in a seductive way.




CO-BRANDING

     is an association between two or more brands of different products and services that join in a joint action to promote a single product or service.

There are several types of actions that can be classified as co-branding, but the most common way is when two organizations come together to create a new product or combine two different products into one



POP

corresponds to all the implements destined to promote a company, which are delivered as gifts to distributors, to be implemented inside the point of sale




CROSS MERCHANDISING

refers to the way of doing cross marketing and thus increase the rotation of products at the point of sale, through the purchase of a complementary article.







TARGET
The target is the group or public that will be the future consumer of the article that is to be promoted.

sing is the art of displaying the merchandise t
VISUAL MERCHANDISING MANAGEMENT
refers to the aesthetic display of the merchandise to attract the potential buyers, prompt them to buy and eventually increase the sales of the store. In simpler words, visual merchandising is the art of displaying the merchandise to influence the consumer's buying behavior.




HOT SPOTS
It is a place of sale that is of natural circulation. In these locations, the sale of the most recent products is that of the store. Thus, the points can be easily seen. The boxes, the elements, the special decorative elements, the promotions stands, etc. , in many cases, they must remain a few minutes waiting for their turn, so the products placed in them have good sales rates.



RETAIL
Products sold in large quantities to few customers


EXHIBITION
set of exhibition techniques to make a point of sale more attractive and thus have an impact on sales


BRANDING
is the process by which a brand is built, it is understood as the development and maintenance of a set of attributes and values ​​inherent to the brand and by which it is identified by its public




ECOMMMERCE
It consists of the distribution, sale, purchase, marketing and supply of information of products or services through the Internet.



 OMNICHANNEL

Consumers of a product can interact with a company physically in the mall, 

by phone, through mobile applications, tablets, computers, etc.